![]() ![]() Baumeister and John Tierney will give you insights that help you understand your natural limitations. ![]() Willpower: Rediscovering the Greatest Human Strength by Roy F. And this is why when you have to make important decisions, you put them off or make them poorly. There are practical tips you can use to communicate better with people and sell to them effectively.ĭid you know that willpower is a finite resource? If you’ve spent some time planning a vacation or even creating a shopping list, you’ve used up a good portion of your store of willpower. I recommend reading the book Influence: The Psychology of Persuasion by Dr. By leveraging the fear of missing out through time-bound sales.By using content and words that trigger emotions.By optimizing our pricing offers with discounts and comparisons that compel users to buy.By running giveaways to create hope, excitement and other emotions.There are several more ways we use psychology in marketing: And then we create communication that conveys how our businesses or products can help them. We usually apply psychology to marketing by trying to understand our audiences, what they need and what their pain points are. Psychology and marketing are old friends. There are always well-researched reports and expert content you can use to make small changes at work. This recognizes their effort in a meaningful way.Ĭonsider discovering more useful advice like these with the help of online articles and podcasts. Instead, be very specific and talk about the actions an employee took. However, you want to avoid saying things like "You’re a great team member." Commendation that praises a person’s character creates pressure on them and can make people feel like they have to live up to unrealistic expectations. One area to work on is active listening - where you listen with complete presence of mind and stop your personal judgment from affecting how you perceive what your employees say.Īnother way to support your employees is by giving them meaningful praise. Fortunately, with a better understanding of what motivates people, you can help your employees perform better and feel happier at work. Money often isn’t enough to motivate employees. And by understanding how people think and function, you stand to negotiate better for your business. Negotiation is an area of study all on its own. This gives each party the chance to think or compels the other party to break the silence with a more favorable concession When you’ve reached a point of contention and silence has taken over the meeting, don’t be the first to break it.This creates a favorable feeling and they are more likely to concede to what you want later If you want the other party to concede an important issue in your favor, give in to a smaller point earlier.
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